Day 34 - Social Media Readiness for College and Career - BHS Guidance Dept.

This post originally appeared on the BHS Guidance Blog

Alan Katzman from Social Assurity presented to students on 9/28/15. His message was clear in that social media can play a big role in the college and career selection process. Below are some highlights from the event:

• Most teens don’t think about how their social media activities will impact their future academic and career goals. Usually just focused on communicating with friends.
• Everything you post is permanent--even Snapchat and YikYak. Part of Digital Footprint. Some is harder to find than others, but all is discoverable. Anonymity is a myth.
• People who have never met you will make decisions about you based on what they see.
• GPA and test scores are not enough to distinguish students for admission to highly competitive colleges.
• Percent of admissions officers who visited an applicant’s social media page continues to go up every year. 44% in 2016 as compared to 24% in 2011 (projected 57 in 2018). They are not looking to find bad information. They are looking to find out more about the applicant.
• Idea of “social proof” is to confirm idea about someone by seeing that social media profile matches hypothesis. Important to present yourself as you want to be seen.
• 93% of employers look at social media before hiring. Lots of companies even hire directly from social media (LinkedIn, Facebook, Twitter)
• Worst kind of posts for perception would be “I hate my teacher” or being cruel to other students.
• Don’t recommend keeping social media “private” or trying to use an alias account during college admission. They will find you, so be authentic. If you can’t be found on Facebook, it might be a red flag.
• Get their attention the right way--to get noticed and get engaged.
• Demonstrate your passion and commitment. Tell your story.
• LinkedIn profile shows up at the top of Google searches and is a great way to demonstrate interest. Allows you to find communities of people who went to the schools you are interested in. Can put Activity List on LinkedIn. Not just for people in the business world.
• “Demonstrated interest” (whether they think you’ll attend if accepted) is an extremely important factor in admissions and is another thing colleges may look for on social media.

Day 113 - Connecting with the Chamber of Commerce - Jenn Scheffer, BHS Instructional Technology Specialist

This post originally appeared on the BHS Help Desk Blog

On Thursday, March 6th, three Burlington High School Help Desk students, juniors Nathan Rippin, Mira Mehdi, and Danny Piotti, had the opportunity to attend their first multi-Chamber of Commerce networking event at the Burlington Marriott Hotel. The evening began with a social media workshop led by a panel of experts and was designed to help local entrepreneurs understand how to leverage a broad range of social media channels including LinkedIn, Facebook, Twitter, Vine, Pinterest and blogs. Attendees learned how social media can be used to develop customer relationships, reach their marketing goals, and position their business for success.

At the conclusion of the one hour workshop, my students and I were introduced and chamber members were invited to visit with us during the two-hour networking portion of the event. During this time, my students offered hands-on training and assistance in setting up social media accounts on iPads and mobile devices. What was most exciting for the students during this event however, were the opportunities that were presented to them by several local business owners. By the end of the session, my students had collected several business cards and have follow-up meetings scheduled to discuss internship and part-time work opportunities in a variety of areas including social media management, website development, and video production.

In terms of an authentic learning experience for my students, I could not have imagined a more perfect setting. I watched from the sidelines as my students mingled with a group of adults in a formal setting like they had been doing it for years. They were professional (not only in their conduct, but in the way they were dressed), personable, and able to maintain business-oriented conversations with ease. They listened intently, asked thoughtful questions, and even introduced me to the new people they had
met on more than once occasion.

Watching my students, you would find it hard to believe they are only sixteen and seventeen years old! It was clear to everyone who interacted with my students that they possess technical knowledge of social media tools, and they also have the interpersonal and human-relations skills that are equally important, but not as often talked about, necessary to succeed in today’s job market. I am eager to see the types of real-world job opportunities that will be presented to my students as a result of last night, and I look forward to the next event. We are excited to develop partnerships between the students in the Help Desk program and the Burlington business community.

Student Reflections:

I asked Nathan, Danny, and Mira to provide me with a brief reflection of their impressions from last night. Here’s what they had to say:

“I got the chance to talk to many businesses and I educated them on how to make the most out of social media. It was a great learning experienc for me.”-Danny Piotti, Class of 2015

“My experience at the Marriott was really amazing for me. This is the first time I’ve ever actually helped people with their businesses one on one and I truly think I made an impact. Working with these small local business owners really pushed and inspired me to want to start my own business or company. At first I was looking for Mrs. Scheffer and almost by her side while she was talking to people. However, at one point I realized I was talking to person after person and Mrs. Scheffer was not even near me. I helped people all on my own and it was just an all-around amazing experience and opportunity that I had.”
-Mira Mehdi, Class of 2015

“Being exposed to the local businesses community was an amazing experience. There are many opportunities open to us through these types of events. I am excited to be a help in the community and looking forward to the next session.”
-Nathan Rippin, Class of 2015